BUILD YOUR BRAND LIKE A BOSS
REALTORS
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NETWORK MARKETERS
+
MOM & POP SHOPS
+
SOCIAL MEDIA MANAGERS
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BANKS
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NON-PROFITS
+
SERVICE-BASED BUSINESSES
+
PERSONAL TRAINERS
+
INSURANCE AGENCIES
+
RETAIL
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AND MORE
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REALTORS + NETWORK MARKETERS + MOM & POP SHOPS + SOCIAL MEDIA MANAGERS + BANKS + NON-PROFITS + SERVICE-BASED BUSINESSES + PERSONAL TRAINERS + INSURANCE AGENCIES + RETAIL + AND MORE +
If there was a clear step-by-step branding + marketing system for non-techies on a shoe-string budget, would you be interested?
Introducing…
Build Your Brand Like A Boss
I’m handing over my exact step-by-step digital branding and marketing system that I’ve used to get amazing results for my clients in this course (results 👇).
It takes ALL of the guesswork out.
You will learn the FOUR absolutes you need for strong branding + marketing (and what you don’t need) that is based on how your clients/customers and pre-customers utilize your website, Google, Facebook, and more. I designed it specifically for non-techies that don’t have thousands to spend on online branding + marketing.
THIS WILL HELP THOSE WHO ARE…
01. Technically Challenged 🙋♀️🙋
Meaning computers either scare you or you have no idea what the “technical how-to’s” are of building a website (if you even need one), setting up your social media accounts, setting up Google My Business, using SEO (and what the heck does that even stand for?!) and best practices to generate profits.
02. Limited on Funds 💸
Meaning you are a mom and pop shop, startup, entrepreneur, or a non-profit operating on a shoe-string budget. And when I say shoe-string I mean anything from $0-500.
03. Short on Time ⏰
Meaning you are running your business for Pete’s sake! You don’t have time to spend hours on your digital branding + marketing. You need something that automated, low-effort and low-maintenance but with big results.
04. The Choice 👩🏫
Meaning you know that you have an excellent product or service. You want to get that message out. You want to be THE CHOICE not just a commodity where people only choose you if the price if right.
What You’ll Learn👇
MODULE 1
DIGITAL PRESENCE MUSTS
You’ll learn in this module the easiest way to structure your website, how to pick the best social media platform for you needs and how to use Google to increase your ranking.
Three of the easiest to use website platforms and which one to choose based on your skill level and budget
The 5 pages or sections your website must have and how you can use a one page website very effectively
The 5 design elements that guarantee your website will look like you spent hundreds or thousands building it
Step-by-step instruction to build your website
How to pick your main social media platform and how to set it up for autopilot
Step-by-step instruction to set up each social media platform
Setting up Google My Business and my exact script and method for Google reviews
How to discover the best SEO (Search Engine Optimization) keywords and phrases for your site
And how to use 15 minutes per month to get higher Google ranking.
MODULE 2
CONTENT CREATION
You’ll learn in this module the best content to create based on actual data, what graphics increase rapport and trust, how to use live streaming to become the choice, and how to get those coveted emails!
The exact equipment you need (on a shoestring budget) to create engaging videos that get watched
How to edit your videos using a template that you only have to design once
How to create and edit beautiful graphics and photos that people
What to post to get the most engagement
Where to find an endless supply of stock photos for free
What websites, apps, and software you need to create all of this plus the step-by-step how to use each of them
How to use live-streaming to position yourself as the expert and provide useful, relevant information for your clients and pre-clients
How to conduct Zoom virtual meetings and product viewings
MODULE 3
STRATEGIC MARKETING
In this module, you’ll learn three of the most effective ways to market your business in a way that actually increases your profits and store visits! Two are free, and the other can be done on a shoestring budget. By the time you’re done with this module, you will know EXACTLY what content to use for ads, how to write copy that compels, and an exact marketing strategy I use with my clients that has resulted in BIG results. This module pulls together all you learn in module 1 and 2.
Inside this module, I’ll walk you step-by-step through:
Step-by-step setting up your Facebooks ads that you can then run on autopilot
How long to run your ad and the bare minimum dollar amount I use with my clients
How to create your ads in such a way that you actually get more business
The cheapest and most effective type of ad
How to write your copy using specific phrases and keywords to compel your pre-clients to act
MODULE 4
KNOW YOUR NUMBERS
Now we’re to the part of the course that shows you how to know if your efforts are working (other than increased profits)!
On top of that, you’ll also use the numbers to create content and ads based on how your audience is responding. Facebook and Google analytics gives you powerful data like which genders are responding, age groups, interests, your competitors, and more.
Inside this module, I’ll walk you step-by-step through:
How to install Google analytics
How to examine and interpret the data
How to use your website platform analytics
How to use Facebook analytics
And then use that information for your content, Facebook ads, and email campaigns
BONUSES
I want to fast-track your success! I know you can do it! You’re an entrepreneur. In fact, I know that you’re not satisfied with average either! So I’ve got some extras for you!
✔️ BONUS: How to Launch Your Own Podcast. The online landscape is quickly moving toward sound like the little doo-hickey sound on Netflix and Hulu that you recognize anywhere and instantly think about the show you’re binging. Am I right? Podcasts are a powerful marketing tool. People listen to podcasts at the gym, in their cars, cleaning the house, in the shower, working in the yard, playing with the dog…all the time and anywhere! Your voice filling their ears and mind with valuable, entertaining content is a rapport builder cementing you as THE CHOICE and showcasing your expertise before your current customers and pre-customers.
✔️ 34 Ways to Promote Your Business Using Technology + 16 Ways to Spice Up Your Social Media. With COVID-19, I noticed that those who had a strong online presence already faired much better than those who didn't. So I decided to brainstorm ideas for using technology to promote your business using your phone, email, live streaming, opt-ins, and more.
✔️ Membership in a private Facebook group. This is a community where you can safely post content, ideas, copy, and anything else you might need without judgment! Have a problem you need to troubleshoot, do it here! Need to know which graphic grabs us? Post it here! Have a question on how someone might do something? Yep, right here. Or maybe you’re having a bad need and need some encouragement. I gotcha covered.
Want a little taste before you decide?
I’ve created a free LAUNCH YOUR BRAND course that you can go through that will give you an idea of what you need as far as branding and marketing but also give you a taste of what I teach and my teaching style. 👩🏫
Why learn online branding from Sherri?
I've been teaching computer skills since 1998, breaking down complex tasks into simple steps for over two decades. Some clients didn't even know how to turn their computers on! Besides that, I've helped local businesses create and manage their online brands, Facebook pages, ads, and Google presence with tangible results. Many of my clients understood the importance of an online presence but struggled to piece it all together. Over 80% were unclear about their brand. To solve this, I developed a system that establishes a clear brand identity and creates a cohesive marketing strategy.
I genuinely love working with business owners. There's nothing more satisfying than seeing real results backed by real numbers.
P.S. I'm also really funny. The end.
Common Q & A’s + Myths
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A. The best investment in business is our education. If your online brand isn't bringing you customers, yes, you need this course. There are things in this course that can take your online brand to the next level or give you tools that you weren't using yet because you didn't know they existed or how. Like do you know which element in website design equals 90% of turning visitors into customers? Or the most effective way to get Google reviews using your Place ID? And are you boosting or doing actual ads? Boosting is the biggest waste of money! You need this course!
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A. I love this question! Yes, it will! Why? Because you will start off strong! You won't have to go back and do all the work. You'll have your marketing system in place from the beginning communicating professionalism and competency right off the bat.
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A. Some binge it like a good Netflix show. Others do a lesson a day. Some a module a day. It really depends on you. The entire course is a little under 12 hours. You can literally execute all that's in the course and launch your online brand in one day. It really depends on you. I highly recommend that you schedule it like a doctor's appointment. I tell my clients that business always comes first. If you have it scheduled and need to take care of business, reschedule your course time right then! And I don't mean busy work. If you stand to make money, reschedule! If you just don't want to do it so decide shredding papers is more important, don't. Get to your course work!
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A. The first thing is that I've been an entrepreneur since 1998 when I opened my first business, Computer Training Services, that taught people how to use computers and computer software. I've had clients that didn't even know how to turn their computers on! Most were 50 and over that were intimidated by technology but were forced into using computers to stay in touch with family members who loved tech! What makes this course different is it's simplicity. All the noise and confusion is eliminated. I also broke everything down with step 1...click here...select this...etc. It's also screen recorded and the steps outlined in your workbook. Complex things are broken down into simple steps along with some best practices and design elements.
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A. This course and marketing system is for any business whether it's a brick and mortar business with a large staff, a mom and pop shop, a solopreneur, an online business, personal trainer, real estate agent, non-profit organization, dentist office, doctor's office, chiropractor, grocery store, restaurant...you name it! I've designed it specifically for the non-techies on a shoestring budget, but any business--big or small--can use the system outlined in this course.
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A. This course is a lifetime-access course. You can access your lessons next week, next year, or 10 years from now! And as I regularly update with new content or changes to existing practices, you'll be the first to know!
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A. COVID-19 has changed the business landscape forever. I'm not saying this to scare you, be dramatic, or make a dime. I'm very prosperous with my current business. Before COVID-19, I was an "online brand presence preacher" telling all of my clients that they must get on Google and have a website! After watching the businesses that had an online presence adjust and adapt during the pandemic in comparison to those who had no idea how to use technology and had no presence, it became increasingly clear that it's no longer optional. I mean, look at your own business post COVID-19. You tell me if you think you can continue business as usual.
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A. When I say, "Shoestring," I mean shoestring! I'm not even playing when I say you can do everything minus the Facebook ads for $0. I recommend a bare minimum of $15 for a domain name. And if you want to rock it the easiest, $216. These are all current prices for a domain name at GoDaddy and website at Squarespace, my two favorite companies. As far as Facebook ads, I show you how to run your ads for literally a few dollars a day, less than your favorite coffee at Starbucks. I used to be so poor, I said I was po because I couldn't afford the or! I understand little to no budget for sure!
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A. Yes! You can go at your own pace. I designed this course with your busy schedule as a busy business owner in mind. You can complete this course in 4 hours, 40 days, or 4 months! Whatever works for you. And if you do each step as you go, you'll have your online brand launched by the end of the last module! Or you can do each module and then go back and implement each step. However you want to do it is up to you!